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Introducing Owlmetrics. Simplified Instagram analytics for influencers, agencies, and businesses.

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A new way to grow your Instagram

Understand your audience

Measure audience growth. Know your new followers and who unfollowed. Learn about follower gender and geo distribution.

Get personal

Find out what resonates most with your audience, when your posts get the most likes, and which hashtags trigger engagement.

Track your Instagram traffic

Track how much traffic you are driving to your website by adding a trackable link in your Instagram bio.