ArchiveSeptember 2017

10 Influencer Marketing Mistakes Marketers Make on Instagram


Brands as diverse as North Face, Rolex and Mercedes-Benz have embraced influencer marketing as a way to connect with valuable but increasingly advertising-weary audiences. While influencer marketing is considered to be effective by most marketers, it is by no means a foolproof strategy. In a quest to produce noticeable results quickly, many marketers are committing common influencer marketing...

12 Tips for Creating Quality Instagram Content


Statistically speaking, you are unlikely to read every word of this article. Instead, you’ll probably take a few seconds to scroll through the content before glancing at Instagram, email, or at text messages. Today, the average internet user has an attention span of 8 seconds. So, how can Instagram marketers create quality content that your target audience will engage with? The secret lies in...

11 Steps to Becoming an Instagram Influencer


Influencer marketing isn’t just a buzzword; it’s quickly becoming one of the most effective strategies for brands to connect with advertising-weary audiences. According to one study, nearly 95% of marketers who employ an influencer marketing program believe it is effective. Younger audience members are eschewing traditional advertisements, preferring content that depicts life and brands in more...

Why CMOs Should Use Instagram Stories Rather Than Snapchat


Ever since the introduction of Instagram Stories, the writing has been on the wall for Snapchat. Its era is coming to an end. Sure, Snapchat was here first. It definitely deserves recognition for what it accomplished. It was the pioneer of ephemeral image messaging. It’s also continuing to grow at a moderate pace, which means it might still have some life in it. Yet, within the span of a year...

7 Tips for Landing a Collaboration with an Instagram Influencer


Influencer marketing has become one of the most effective ways for marketers to build a brand and connect with potential customers. One study found that nearly 95% of marketers who employed an influencer marketing strategy found it to be effective. Another study found that for every dollar invested in an influencer marketing program, marketers saw a return of over $6 in revenue. But because...

How to Avoid Getting Catfished by Fake Instagram Accounts


At the height of the 2013 football season, a sports media outlet called Deadspin published a story entitled “Manti Te’o’s Dead Girlfriend, The Most Heartbreaking And Inspirational Story Of The College Football Season, Is A Hoax.” As it turned out, Manti Te’o was the victim of an elaborate catfishing scheme in which an acquaintance tricked Te’o into falling in love with a woman online. Later, Te’o...

How to Write a Killer Instagram Bio and Make a Great First Impression


First impressions are important. Most people can attest to that. Once somebody’s initial opinion of you has solidified, it can be difficult to change their mind. This extends to social networks as well. A bad first impression might cause a viewer to turn away from your page. At that point, it could be tough convincing them to give you another chance. Instagram doesn’t offer much leeway when it...

6 Surprising Ways to Grow Your Instagram with Pinterest


In many ways, Instagram and Pinterest could be seen as two sides of the same coin. They are both the most visually-driven social networks at the moment. However, they couldn’t be more different. Instagram is a platform geared towards individuals. Each user uploads their own unique images and videos that they’ve created, and then posts them to their page. It’s also an insular website. The only...

15 B2B Brands that Excel at Using Instagram


Business-to-business (B2B) brands are unfairly ignored when it comes to Instagram advice. This is probably due to the nature of these companies. Many of them deal in intangible services, or sell products that are not commercially available to most people. As a result, they are viewed as less of a fit for the platform than business-to-consumer (B2C) brands. Some might even ask what a B2B company...

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