ArchiveNovember 2017

10 Brands That Are Crushing It With Instagram Video

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Instagram was initially a platform with little options for video content. You could post 15 second videos and that was about it. It wasn’t until early 2016, six years after it launched, that it expanded its capabilities to a full 60 seconds. Now just about every brand utilizes Instagram video. Honestly, it’d be a mistake not to do so. Being able to offer your followers a variety of different...

11 Tips for Your Next Instagram Marketing Campaign

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The day after Apple announced the iPhone X, the company placed a prominent ad on Instagram. In years past, Apple might have launched their ad campaign for a new iPhone on a series of billboards or on television. But Instagram has become such a prominent medium that Apple had no choice but to develop a compelling Instagram ad campaign. Roughly 800 million people use Instagram every month (and 500...

10 Reasons Your Instagram Account Isn’t Growing

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Getting anywhere on Instagram can be a painfully slow process. At times, it can seem like your follower count has stalled and you’ve reached a plateau. More often than not, this sluggish growth is the result of how you approach Instagram. You might be doing something that discourages new followers. If that’s the case, then don’t worry. Navigating the realm of social media is a trial-and-error...

5 Ways to Convert Your Instagram Audience Into Customers

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The ultimate goal of any brand on a social network is to convince their viewers into buying their products. It’s the bottom line when it comes to any type of marketing. All of the effort that gets put into running a social media account is done with the hope that it will result in higher sales. Getting conversions isn’t an easy process, though. Each platform requires a different approach when it...

10 Effective Tips to Create Killer Instagram Content in 2018

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  2017 was unquestionably a big year for Instagram marketing. As the social network grew and underwent changes, marketers learned to adapt and optimize their strategies. 2018 will likely be no different in that regard. Every year brings unique challenges, as technological and social media advances happen so rapidly. Sometimes what worked before can become obsolete and ineffective. New trends...

10 Reasons Your Brand Should Work with Micro-Influencers on Instagram

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By this point, most businesses are familiar with influencer marketing. Last year, approximately 86% of marketers said that they used influencers in their campaigns, and the percentage has risen significantly since then. What are micro-influencers, and why are they such a hot topic all of a sudden? A micro-influencer is like any other influencer: they are the influential members and content makers...

9 Things Most Brands Do Wrong on Instagram

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This year, eMarketer expects that more than 70% of brands will use Instagram for marketing purposes. If their projection is accurate, it represents a 42% increase in just 2 years. This trend is to be expected, as Instagram is one of the fastest growing social networks. While platforms like Twitter and Pinterest have lost momentum, Instagram has added 100 million new active monthly users so far...

How to Boost Brand Conversion on Instagram

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Trying to get a conversion can sometimes feel like a bad fishing trip. You see lots of activity in the water around you, but nothing seems to be biting. If that’s the case, you should consider setting sail for Instagram. Compared to other social networks, Instagram has the highest engagement rates when it comes to brands. No other platform comes close. It even gets 4 times more engagement than...

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