AuthorDavid Epstein

10 Instagram Tips for Travel Bloggers

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Instagram users log on to the platform so frequently because they want to escape. It’s not surprising, therefore, that “travel” was one of this year’s most popular hashtags on Instagram. Content that sparks a sense of adventure is perfectly aligned with what Instagram users love about the platform. For those interested in using Instagram as a medium through which to share globetrotting...

The Ultimate Guide to Affiliate Links on Instagram

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With the rise of personal websites and trackable links came affiliate marketing programs. The principle is fairly simple: Promote a product or service to a loyal audience, and receive a portion of the profit in exchange. Affiliate marketing programs have been used by celebrity influencers and micro-influencers alike to generate meaningful money through endorsements. While affiliate marketing is...

11 Tips for Your Next Instagram Marketing Campaign

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The day after Apple announced the iPhone X, the company placed a prominent ad on Instagram. In years past, Apple might have launched their ad campaign for a new iPhone on a series of billboards or on television. But Instagram has become such a prominent medium that Apple had no choice but to develop a compelling Instagram ad campaign. Roughly 800 million people use Instagram every month (and 500...

9 Things Most Brands Do Wrong on Instagram

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This year, eMarketer expects that more than 70% of brands will use Instagram for marketing purposes. If their projection is accurate, it represents a 42% increase in just 2 years. This trend is to be expected, as Instagram is one of the fastest growing social networks. While platforms like Twitter and Pinterest have lost momentum, Instagram has added 100 million new active monthly users so far...

12 Secrets to Marketing to Gen Z on Instagram

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Generation Zers are those currently between 5 and 22 years old. According to a study conducted by Goldman Sachs, they are an even more strategically valuable demographic than millennials. Gen Zers are the first “digital native” generation, having grown up with the internet, cell phones and personal computers. Today, they have roughly $44 billion in buying power, and that figure will continue to...

15 Instagram Growth Hacks You Haven’t Heard Before

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If you Google “Instagram growth hacks,” you’ll come up with 15 million results. Given that approximately 800 million people use Instagram, it is no surprise that so much content has been written about how marketers can optimize their accounts. However, all of this content can make it difficult to know what does and does not work when trying to grow an Instagram account. This article...

8 Tips for Creating an Effective Instagram Stories Ad

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Though it is just over one year old, Instagram Stories has already amassed roughly 250 million daily active users. That means more people use Instagram Stories than use all of Snapchat. Instagram announced earlier this year that all businesses would have the ability to create Instagram Stories ads. Today, brands as diverse as TD Bank, Reebok, National Geographic and Disney use Instagram Stories...

How to Set an Instagram Ad Budget

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Instagram isn’t just for posting social media content organically. It’s also a tool used by businesses to increase engagement, grow followers and drive revenue. Instagram is used by about 800 million people across the globe, and is currently the fastest growing social network. Since Instagram is owned by Facebook, advertisers have access to Facebook’s advanced tools. These make it...

10 Mistakes Newbies Make with Paid Instagram Ads

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Facebook does not share how much revenue Instagram is making through ads. Instead, they combine the revenue generated from all of their properties, including Instagram, in one unified report. However, some analysts value Instagram at about $35 billion. This means that Instagram is making billions of dollars in ad revenue each year. Brands as prestigious as Apple, Nike and Salesforce all use...

Why Smart Marketers Are Doubling Down on Instagram Stories

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Earlier this year, Instagram announced that Stories, a product released a year ago, had acquired 250 million monthly users. When Stories was launched in 2016, the product was seen as a Snapchat rip-off that would struggle to find a substantial number of users. Today, Instagram Stories is growing quickly. It is used by members of Generation Z to stay connected with friends, by Instagram...

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