AuthorDeep Patel

9 Instagram Trends to Watch in 2018

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In 2017, Instagram acquired approximately 100 million new users and developed Instagram Stories to become a Snapchat killer. Next year, Instagram is poised to become an even more important part of our social media diet, as the company works to develop new features. Social media marketers and Instagram influencers should know that Instagram is always changing. This article will review 10 of the...

How Instagram Contests Can Increase Your Instagram Engagement by 157%

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A study published by the marketing automation company Hubspot found that 34 percent of fans and followers acquired by brands came aboard as a result of social media contests. Though you may have thought that social media contests were a thing of the past, they are still being used by savvy social media marketers to acquire new followers and engage existing ones. Instagram contests are so...

11 Reasons You’re Not Gaining Instagram Followers (and How to Fix It)

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Despite your best efforts, your Instagram marketing plans are simply not panning out. Existing followers are not engaging with content in the numbers you had hoped, and new followers who are a part of your target audience are few and far between. If this scenario resonates with you, welcome to the social media void. The void is a 21st-century challenge, in which social media marketers must find a...

10 Ways to Acquire Customers on Social Media

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In the early days of digital marketing, organizations created customers through email and simple display ads. Then Google revolutionized the way we find content online, and search engine marketing become a key component of any customer-acquisition strategy. With the rise of social media platforms around the year 2007, businesses began turning to these networks to acquire customers. Otherwise...

7 Tips for Getting Your Brand on Instagram’s Explore Page

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Instagram employs a secretive algorithm that determines what is and is not displayed within the feed and on the Explore page. The company offers only a 3-sentence explanation about how they determine what content is displayed on this page, saying, “Posts are selected automatically based on things like the people you follow or the posts you like. You may also see video channels, which can include...

10 Secrets to Going Viral on Instagram

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Instagram is no longer a niche social media platform for photography aficionados. Today, it is used by over 700 million people each month, and it has the power to take anonymous brands to prime time. In order for social media marketers to be successful with Instagram, it is important to understand the secrets of creating viral content. Sometimes virality just happens, and there’s an element of...

The Ultimate Guide to Posting User-Generated Content on Instagram

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User-generated content (also known as UGC) is a highly effective form of marketing. The term refers to the phenomenon in which a user (often a customer) creates content that features a brand, or that was created with the help of a particular product. This type of content has become popular thanks to social media platforms like Instagram, where customers praise or disparage brands via visual...

10 Tips for Writing More Creative and Engaging Instagram Captions

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The old saying “A picture is worth a thousand words” might have been crafted for the age of Instagram. Visual content has helped Instagram to become one of the largest and most successful social media networks in history. Over 700 million people use the platform, and this year Instagram is expected to generate $2 billion in advertising revenue. But the adage does not mean that words are useless...

7 Tips for Building Your Brand on Instagram

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As you take the first steps to kick off your brand’s Instagram presence, make sure you pay attention to each move you make. Posting, hash-tagging and every other aspect of your digital brand should be done with purpose. Regardless of what your brand is, the following 7 tips can help you grow a valuable Instagram audience. 1. Set clear expectations. Instagram can help you build brand awareness...

Instagram Analytics: 4 Metrics You Should Be Tracking

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In the modern connected era, social media is key for every personal brand and business, and Instagram is quickly becoming one of the primary platforms. However, every person has a different ambition for their account. Regardless of why you originally signed up for Instagram, you need detailed Instagram analytics for your account. Here are 4 metrics that all successful Instagram practices pay...

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