AuthorNeal Hallenbeck

10 Things Your Brand Can Learn from Red Bull’s Instagram Account


When it comes to soft drink brands on Instagram, Red Bull rules the roost. It sits at the top of the list in terms of influence and customer engagement. Perhaps this is why they’re also the top-selling energy drink in the world. After all, it’s hard to sell your product without a solid marketing presence to bolster awareness. By studying Red Bull’s Instagram strategies, you can give your...

Why CMOs Should Use Instagram Stories Rather Than Snapchat


Ever since the introduction of Instagram Stories, the writing has been on the wall for Snapchat. Its era is coming to an end. Sure, Snapchat was here first. It definitely deserves recognition for what it accomplished. It was the pioneer of ephemeral image messaging. It’s also continuing to grow at a moderate pace, which means it might still have some life in it. Yet, within the span of a year...

How to Write a Killer Instagram Bio and Make a Great First Impression


First impressions are important. Most people can attest to that. Once somebody’s initial opinion of you has solidified, it can be difficult to change their mind. This extends to social networks as well. A bad first impression might cause a viewer to turn away from your page. At that point, it could be tough convincing them to give you another chance. Instagram doesn’t offer much leeway when it...

6 Surprising Ways to Grow Your Instagram with Pinterest


In many ways, Instagram and Pinterest could be seen as two sides of the same coin. They are both the most visually-driven social networks at the moment. However, they couldn’t be more different. Instagram is a platform geared towards individuals. Each user uploads their own unique images and videos that they’ve created, and then posts them to their page. It’s also an insular website. The only...

15 B2B Brands that Excel at Using Instagram


Business-to-business (B2B) brands are unfairly ignored when it comes to Instagram advice. This is probably due to the nature of these companies. Many of them deal in intangible services, or sell products that are not commercially available to most people. As a result, they are viewed as less of a fit for the platform than business-to-consumer (B2C) brands. Some might even ask what a B2B company...

25 Common (and Totally Fixable) Mistakes That Brands Make on Instagram


It’s only human to make mistakes. I mean, who among us can say they haven’t made blunders on social media? Thankfully, most of our missteps have been made before, and we can learn from the errors of our predecessors. As previously described here on Owlmetrics, there are many mistakes that brands tend to make on Instagram. This article will go over 25 more of these common mistakes that, while...

The Ultimate Guide to Using Emojis in Social Media Marketing


If you are online on a regular basis, you are probably familiar with emojis. Emojis are the little graphical icons that accompany text. They come in a variety of forms, such as smiley faces, hand gestures, animals and objects. Emojis first emerged in the late 1990s. They were initially created for Japanese mobile phones, to be used in their messaging programs. With the spread of smartphones, they...

50 Tips for Building a Massive Instagram Following


Instagram is currently the fastest growing social network. Half of the world’s internet users are now on it. Nevertheless, even if you post amazing images, it can often be a struggle to pull in a decent-sized audience. This is disheartening for anybody who is just starting out. Here are 50 tips to help you dramatically increase your Instagram following. 1. Be Responsive Instagram is a social...

A Step-by-Step Guide to Advertising on Instagram


These days, businesses simply cannot survive without a social media presence. A vast majority of the public interacts on social networks for hours every day. If brands want to rise above the digital noise and be noticed, they too must join these communities. Platforms like Facebook and Twitter are the 2 most commonly targeted by advertisers, due to their mainstream recognition. Many companies...

10 Brands Doing Instagram Marketing the Right Way


Instagram should be an essential part of any brand’s internet presence. It’s just as important as Facebook or Twitter, and might soon surpass them. Instagram is currently the fastest growing social network, with a thriving user base of 400 million accounts composed mostly of young adults. It also tends to have the highest engagement rates of any platform. Brands are more likely to find success on...

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