CategoryHow To​s

The Ultimate Guide to Affiliate Links on Instagram

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With the rise of personal websites and trackable links came affiliate marketing programs. The principle is fairly simple: Promote a product or service to a loyal audience, and receive a portion of the profit in exchange. Affiliate marketing programs have been used by celebrity influencers and micro-influencers alike to generate meaningful money through endorsements. While affiliate marketing is...

11 Tips for Your Next Instagram Marketing Campaign

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The day after Apple announced the iPhone X, the company placed a prominent ad on Instagram. In years past, Apple might have launched their ad campaign for a new iPhone on a series of billboards or on television. But Instagram has become such a prominent medium that Apple had no choice but to develop a compelling Instagram ad campaign. Roughly 800 million people use Instagram every month (and 500...

How to Boost Brand Conversion on Instagram

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Trying to get a conversion can sometimes feel like a bad fishing trip. You see lots of activity in the water around you, but nothing seems to be biting. If that’s the case, you should consider setting sail for Instagram. Compared to other social networks, Instagram has the highest engagement rates when it comes to brands. No other platform comes close. It even gets 4 times more engagement than...

The Ultimate Guide to Posting User-Generated Content on Instagram

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User-generated content (also known as UGC) is a highly effective form of marketing. The term refers to the phenomenon in which a user (often a customer) creates content that features a brand, or that was created with the help of a particular product. This type of content has become popular thanks to social media platforms like Instagram, where customers praise or disparage brands via visual...

The Ultimate Guide to Using Emojis in Social Media Marketing

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If you are online on a regular basis, you are probably familiar with emojis. Emojis are the little graphical icons that accompany text. They come in a variety of forms, such as smiley faces, hand gestures, animals and objects. Emojis first emerged in the late 1990s. They were initially created for Japanese mobile phones, to be used in their messaging programs. With the spread of smartphones, they...

A Step-by-Step Guide to Advertising on Instagram

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These days, businesses simply cannot survive without a social media presence. A vast majority of the public interacts on social networks for hours every day. If brands want to rise above the digital noise and be noticed, they too must join these communities. Platforms like Facebook and Twitter are the 2 most commonly targeted by advertisers, due to their mainstream recognition. Many companies...

The Ultimate Guide to Mastering Instagram Hashtags

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One of the most difficult parts of managing an Instagram account is figuring out how to build organic growth. The 2 keys to growing organically on Instagram are producing content that leads to word-of-mouth growth and structuring content to be discovered. It may seem fairly straightforward to create high-quality content for a photo-sharing app, but how do you structure it for discovery? Instagram...

Instagram Stories Made Simple: A Step-by-Step Guide

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Snapchat was founded in September 2011. Since then, the social media platform has posed a serious threat to the success of Facebook’s future cash cow, Instagram. A few months after launching, Snapchat already had 100,000 users. High school students who were looking for a way to share ephemeral content started migrating to Snapchat in droves. By August 2016, Snapchat had over 150 million users and...

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