CategoryInstagram Marketing

10 Ways to Use Instagram Video for Business

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With more than 500 million active users, Instagram continues to beat it’s chest as a leading hub for internet activity. If you’re an entrepreneur or marketer, then chances are you’ve already started developing your presence on the platform. However, with the help of video, there are countless ways to keep things fresh as you tap into this massive stream of social media users. Instagram offers an...

10 Instagram Aesthetic Hacks to Make Your Brand Stand Out

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Instagram can be a tough place to gain your footing. Unlike other social networks, it’s a platform that’s based more on visual content than text. The better the image, the more engagement it tends to get. That means you need some photographic talent to get ahead. This can be a daunting task, as Instagram is already packed with countless users who produce impeccable content on a regular basis. If...

10 Instagram Tips for Travel Bloggers

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Instagram users log on to the platform so frequently because they want to escape. It’s not surprising, therefore, that “travel” was one of this year’s most popular hashtags on Instagram. Content that sparks a sense of adventure is perfectly aligned with what Instagram users love about the platform. For those interested in using Instagram as a medium through which to share globetrotting...

9 Instagram Trends to Watch in 2018

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In 2017, Instagram acquired approximately 100 million new users and developed Instagram Stories to become a Snapchat killer. Next year, Instagram is poised to become an even more important part of our social media diet, as the company works to develop new features. Social media marketers and Instagram influencers should know that Instagram is always changing. This article will review 10 of the...

How Instagram Contests Can Increase Your Instagram Engagement by 157%

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A study published by the marketing automation company Hubspot found that 34 percent of fans and followers acquired by brands came aboard as a result of social media contests. Though you may have thought that social media contests were a thing of the past, they are still being used by savvy social media marketers to acquire new followers and engage existing ones. Instagram contests are so...

11 Reasons You’re Not Gaining Instagram Followers (and How to Fix It)

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Despite your best efforts, your Instagram marketing plans are simply not panning out. Existing followers are not engaging with content in the numbers you had hoped, and new followers who are a part of your target audience are few and far between. If this scenario resonates with you, welcome to the social media void. The void is a 21st-century challenge, in which social media marketers must find a...

The Ultimate Guide to Affiliate Links on Instagram

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With the rise of personal websites and trackable links came affiliate marketing programs. The principle is fairly simple: Promote a product or service to a loyal audience, and receive a portion of the profit in exchange. Affiliate marketing programs have been used by celebrity influencers and micro-influencers alike to generate meaningful money through endorsements. While affiliate marketing is...

10 Brands That Are Crushing It With Instagram Video

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Instagram was initially a platform with little options for video content. You could post 15 second videos and that was about it. It wasn’t until early 2016, six years after it launched, that it expanded its capabilities to a full 60 seconds. Now just about every brand utilizes Instagram video. Honestly, it’d be a mistake not to do so. Being able to offer your followers a variety of different...

10 Reasons Your Instagram Account Isn’t Growing

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Getting anywhere on Instagram can be a painfully slow process. At times, it can seem like your follower count has stalled and you’ve reached a plateau. More often than not, this sluggish growth is the result of how you approach Instagram. You might be doing something that discourages new followers. If that’s the case, then don’t worry. Navigating the realm of social media is a trial-and-error...

5 Ways to Convert Your Instagram Audience Into Customers

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The ultimate goal of any brand on a social network is to convince their viewers into buying their products. It’s the bottom line when it comes to any type of marketing. All of the effort that gets put into running a social media account is done with the hope that it will result in higher sales. Getting conversions isn’t an easy process, though. Each platform requires a different approach when it...

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