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5 Ways to Convert Your Instagram Audience Into Customers


The ultimate goal of any brand on a social network is to convince their viewers into buying their products. It’s the bottom line when it comes to any type of marketing. All of the effort that gets put into running a social media account is done with the hope that it will result in higher sales. Getting conversions isn’t an easy process, though. Each platform requires a different approach when it...

10 Effective Tips to Create Killer Instagram Content in 2018


  2017 was unquestionably a big year for Instagram marketing. As the social network grew and underwent changes, marketers learned to adapt and optimize their strategies. 2018 will likely be no different in that regard. Every year brings unique challenges, as technological and social media advances happen so rapidly. Sometimes what worked before can become obsolete and ineffective. New trends...

10 Reasons Your Brand Should Work with Micro-Influencers on Instagram


By this point, most businesses are familiar with influencer marketing. Last year, approximately 86% of marketers said that they used influencers in their campaigns, and the percentage has risen significantly since then. What are micro-influencers, and why are they such a hot topic all of a sudden? A micro-influencer is like any other influencer: they are the influential members and content makers...

9 Things Most Brands Do Wrong on Instagram


This year, eMarketer expects that more than 70% of brands will use Instagram for marketing purposes. If their projection is accurate, it represents a 42% increase in just 2 years. This trend is to be expected, as Instagram is one of the fastest growing social networks. While platforms like Twitter and Pinterest have lost momentum, Instagram has added 100 million new active monthly users so far...

How to Boost Brand Conversion on Instagram


Trying to get a conversion can sometimes feel like a bad fishing trip. You see lots of activity in the water around you, but nothing seems to be biting. If that’s the case, you should consider setting sail for Instagram. Compared to other social networks, Instagram has the highest engagement rates when it comes to brands. No other platform comes close. It even gets 4 times more engagement than...

15 Most Creative Instagram Marketing Campaigns of 2017


This year Instagram reached a new milestone. There are now 800 million users who are active on a monthly basis. Instagram will soon have a user base as large as its parent company, Facebook. It’s no wonder that so many businesses are trying to establish themselves on the platform. However, a number are finding that it isn’t as easy as they’d anticipated. Learning from the best is often an...

12 Secrets to Marketing to Gen Z on Instagram


Generation Zers are those currently between 5 and 22 years old. According to a study conducted by Goldman Sachs, they are an even more strategically valuable demographic than millennials. Gen Zers are the first “digital native” generation, having grown up with the internet, cell phones and personal computers. Today, they have roughly $44 billion in buying power, and that figure will continue to...

15 Instagram Growth Hacks You Haven’t Heard Before


If you Google “Instagram growth hacks,” you’ll come up with 15 million results. Given that approximately 800 million people use Instagram, it is no surprise that so much content has been written about how marketers can optimize their accounts. However, all of this content can make it difficult to know what does and does not work when trying to grow an Instagram account. This article...

20 Hidden Instagram Tricks and Features You Might Not Know About


Do you ever feel a little behind in your Instagram knowledge? You can probably get around and do the basics just fine. However, when you look at everybody else around you, they seem way more advanced. It’s nothing to be ashamed of. Social media platforms are always changing, and can be difficult to navigate even for experienced users. Don’t let that discourage you, though. It’s never too late to...

8 Tips for Creating an Effective Instagram Stories Ad


Though it is just over one year old, Instagram Stories has already amassed roughly 250 million daily active users. That means more people use Instagram Stories than use all of Snapchat. Instagram announced earlier this year that all businesses would have the ability to create Instagram Stories ads. Today, brands as diverse as TD Bank, Reebok, National Geographic and Disney use Instagram Stories...

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