TagInstagram marketing

10 Instagram Aesthetic Hacks to Make Your Brand Stand Out

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Instagram can be a tough place to gain your footing. Unlike other social networks, it’s a platform that’s based more on visual content than text. The better the image, the more engagement it tends to get. That means you need some photographic talent to get ahead. This can be a daunting task, as Instagram is already packed with countless users who produce impeccable content on a regular basis. If...

10 Brands That Are Crushing It With Instagram Video

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Instagram was initially a platform with little options for video content. You could post 15 second videos and that was about it. It wasn’t until early 2016, six years after it launched, that it expanded its capabilities to a full 60 seconds. Now just about every brand utilizes Instagram video. Honestly, it’d be a mistake not to do so. Being able to offer your followers a variety of different...

10 Reasons Your Instagram Account Isn’t Growing

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Getting anywhere on Instagram can be a painfully slow process. At times, it can seem like your follower count has stalled and you’ve reached a plateau. More often than not, this sluggish growth is the result of how you approach Instagram. You might be doing something that discourages new followers. If that’s the case, then don’t worry. Navigating the realm of social media is a trial-and-error...

5 Ways to Convert Your Instagram Audience Into Customers

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The ultimate goal of any brand on a social network is to convince their viewers into buying their products. It’s the bottom line when it comes to any type of marketing. All of the effort that gets put into running a social media account is done with the hope that it will result in higher sales. Getting conversions isn’t an easy process, though. Each platform requires a different approach when it...

10 Effective Tips to Create Killer Instagram Content in 2018

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  2017 was unquestionably a big year for Instagram marketing. As the social network grew and underwent changes, marketers learned to adapt and optimize their strategies. 2018 will likely be no different in that regard. Every year brings unique challenges, as technological and social media advances happen so rapidly. Sometimes what worked before can become obsolete and ineffective. New trends...

9 Things Most Brands Do Wrong on Instagram

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This year, eMarketer expects that more than 70% of brands will use Instagram for marketing purposes. If their projection is accurate, it represents a 42% increase in just 2 years. This trend is to be expected, as Instagram is one of the fastest growing social networks. While platforms like Twitter and Pinterest have lost momentum, Instagram has added 100 million new active monthly users so far...

12 Secrets to Marketing to Gen Z on Instagram

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Generation Zers are those currently between 5 and 22 years old. According to a study conducted by Goldman Sachs, they are an even more strategically valuable demographic than millennials. Gen Zers are the first “digital native” generation, having grown up with the internet, cell phones and personal computers. Today, they have roughly $44 billion in buying power, and that figure will continue to...

7 Tips for Building Your Brand on Instagram

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As you take the first steps to kick off your brand’s Instagram presence, make sure you pay attention to each move you make. Posting, hash-tagging and every other aspect of your digital brand should be done with purpose. Regardless of what your brand is, the following 7 tips can help you grow a valuable Instagram audience. 1. Set clear expectations. Instagram can help you build brand awareness...

50 Tips for Building a Massive Instagram Following

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Instagram is currently the fastest growing social network. Half of the world’s internet users are now on it. Nevertheless, even if you post amazing images, it can often be a struggle to pull in a decent-sized audience. This is disheartening for anybody who is just starting out. Here are 50 tips to help you dramatically increase your Instagram following. 1. Be Responsive Instagram is a social...

10 Brands Doing Instagram Marketing the Right Way

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Instagram should be an essential part of any brand’s internet presence. It’s just as important as Facebook or Twitter, and might soon surpass them. Instagram is currently the fastest growing social network, with a thriving user base of 400 million accounts composed mostly of young adults. It also tends to have the highest engagement rates of any platform. Brands are more likely to find success on...

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